In this era of computer, emails have turned out to be one of the prime means of sharing or exchanging information across the globe. Millions of people everyday work in front of their computer, and most of them access their emails on daily basis. In case you are one of them then it is quite possible that you know about Email Spam. In general terms, spam is certainly not a good thing to consider, particularly for the consumers. In the world of email marketing, spam emails are something that can really kill the entire purpose of the marketing. If you check out the spam folder of your email then you would come across numerous emails providing doubtful offers.
More About Email Spam
The unsolicited messages in the spam folder of your email are mostly scam, but some of them get tagged as scam by the spam filter for some reasons. In the same way, some spam mails land up in your email’s inbox; they are not detected by the filters. So, how to understand which mail is a spam? Below are the three basic criteria that define spam emails:
- Mass Mailing- mails that are sent to large group of people are often termed as spam.
- Anonymity- in case the identity as well as the address of the sender is not available or hidden then it is quite likely that it is a spam.
- Unsolicited- Sometimes you receive emails from companies or people you didn’t even contact in the past. Such emails are also spam.
One more criterion that defines spam emails is the unavailability of the option called “opt-out”. Genuine marketing companies provide the facility or option to their recipients to unsubscribe or block future emails. But, this option is not given by the spammers. Secondly, most of the spam emails are sent from international IP addresses. This is done in order to avoid tracking as well as subjectivity to the cyber laws of the United States.
Hence, in short we can say that email spam can be categorized as a message that was never requested by its recipient; and, most of the times such emails contain malicious content. Fortunately, there are some good ways to keep such emails at bay.
Always Be Aware
In today’s time, most of the spam emails are about stealing your financial information. A lot of cases happen in which the email users receive messages from email ids that look exactly like the financial company. Such emails ask about information related to the users’ debit card, credit card, and other personal details. People who are not so tech savvy or those who do not know much about spam emails end up sending their banking details. So, whenever you get such emails, it is better to mark them as spam. In case you have any kind of doubt, better get in touch with the financial company. In addition, avoid downloading attachments from emails that look suspicious. One of the best ways to avoid spam is empowering your computer, phone or tablet with reliable anti-virus or internet security software.